Privacy Policy

Last updated: November 7, 2026

This policy explains what YupPlay (yupplay.com) collects, why, and the choices you have. You can change your choices at any time with the Privacy settings link in the footer of every page.

What we store on your device

• Game progress: scores, saves and sound settings are kept in your browser's local storage. They stay on your device and you can clear them in your browser at any time.
• Your privacy choice: we remember what you selected so we do not ask on every visit.

Optional analytics

If you allow analytics, we may use Google Analytics to understand how our games are used, such as which games are played and for how long. IP anonymization is enabled. Analytics stays off unless you allow it.

Optional advertising

YupPlay is funded by advertising. If you allow advertising, third-party vendors, including Adsterra and Google, may use cookies to serve ads based on your prior visits to this and other websites. Google's use of advertising cookies enables it and its partners to serve ads based on those visits.

We may also use the Meta Pixel to measure the results of our own advertising. It stays off unless you allow advertising.

You can opt out of personalized advertising at Google Ads Settings or aboutads.info. You can read how Google uses data at Google's partner sites page.

What we do not do

• We do not require an account, and we do not ask for your name or email to play.
• We do not sell personal information for money.
• We do not knowingly collect personal information from children under 13. Our games are not directed at children under 13.

Your rights

If you are in the EEA or UK, you have the right to access, correct or delete your personal data, to object to processing, and to withdraw consent at any time. Our legal basis for optional analytics and advertising is your consent.

California residents: under the CCPA you can ask what personal information is collected, ask for it to be deleted, and opt out of its sale or sharing for targeted advertising. Turning off advertising in Privacy settings opts you out on this device. We will not discriminate against you for using these rights.

Changes

We may update this policy. The date at the top shows the latest version.

Contact

Questions about privacy: contact@yupplay.com